The first installment of Emerge: The Business Growth Series is history, in every sense of the word. Michael Kitakis joined Emerge President Michael Sperduti Jan. 22 to launch the landmark webinar cycle.
Mike and Mike presided over “Stop Advertising and Start Marketing,” the first of five chapters in the most ambitious ad hoc business-building webinar series ever conceived.
And according to the hosts and their appreciative audience – not one participant in the interactive online program dropped out during the presentation – “Stop Advertising” was a resounding hit.
“That was a great start,” noted Mike S., shortly after wrapping the day’s noon session. “Exactly the kind of wisdom we need to share.”
Wisdom, of course, is the thrust of The Business Growth Series. Combining an unprecedented union of sales, marketing, data management and communication experts with Emerge’s unmatched webinar capabilities, the series offers businesses of all shapes and sizes a virtual field guide to the wilds of the 2010 economy – and rock-solid growth solutions for the greener environs ahead.
Following Slightly Mad's interactive tutorial on modern marketing, coming Business Growth attractions include “The Plan: Ten Strategies for Trade Show Success” (Trade Show Solutions Center, Feb. 19) and “What is Multimedia? And How it Drives Sales” Software Reproduction Technologies, March 12). Also in the works are informative lessons on search-engine optimization from Naz Creative in April and more bank-it sales advice from Mike S. and Emerge in May.
And because the series focuses on 21st century communications – which are real-time and dynamic and ultimately adaptable to changing conditions – Slightly Mad is planning to take another swing. A second go-around for “Stop Advertising” has been scheduled for Feb. 25, and Mike K. is already deep into preparations for his next at-bat.
“We got a lot of feedback on the first webinar and we’re still digesting it,” Slightly Mad’s head honcho said this week. “We’re listening. And we’re really going to focus the next one based on what we’ve learned. We’re going to dig deeper into branding, for instance, and we’re exploring options for additional graphics and animated content.
“But we’re definitely keeping a lot of the stuff listeners responded to,” he added. “The Unique Selling Points, the 2.0-compatibility, the creation of marketing messages that go beyond the typical sales pitch. All of that was very well received.”
Mike S., who has lorded over dozens of Emerge webinars and trained employees from over 500 companies, said the extra date was a chance to build some “Stop Advertising” momentum. “Our team has delivered a clear, concise message to a bunch of companies: ‘This is how you break through the noise of your competition and get heard,’” he said. “Now, word gets out: ‘These people know something.’ And we spread the message to more companies eager to learn about these critical advantages.
“Things are changing,” Mike S. added. “There are new, more effective ways to conduct marketing and communications campaigns. Maybe your competition already knows it.”
To register for the second run of “Stop Advertising and Start Marketing” or any of the informative Business Growth Series webinars, please visit Emerge Sales’ website here. See you there!