What we can do for you.
If you're like many of our clients, you've noticed that there are one or two of your competitors who are killing it when it comes to marketing (pun intended). They seem to have an instinct for it, you think as you flip through WebMD and see their ads.
It's not so much that they're particularly good at marketing, but they do have an "appreciation" for it. They understand how important their branding and marketing is to their overall business health. And because they understand, they use this valuable business tool very well.
The process of finding, attracting and retaining patients is more challenging than ever, and the adage "Medicine is a profession, but healthcare is a business." is more relevant than ever before.
How Does it Work?
Our consultative, educational, and informative approach makes the sometimes distasteful business of advertising a lot more appealing. We start by pulling aside the curtain to reveal the basic concepts of branding and advertising that apply to your practice and help you implement them.
Branding, Collateral & Website Design
Slightly Mad are experts at branding and carrying a brand through all of your communications.
Group Physician Marketing Portal
Larger groups enjoy our physician marketing portals where we design more specific branded materials for individuals to promote their practice within the group. Pre-designed credentials, condition oriented, treatment oriented or service line oriented pieces are just a click away. Include a screenshot and link to the SCO portal as well as some of the portfolio pieces.
Social Media Marketing
Whether its posting the latest practice news, commenting on trends or educating your patients pre and post treatment - our content development and social media engagement management will keep your practice top of mind.
Search Engine Optimization
It's important to constantly adjust your search efforts to ensure your practice’s rank on Google, Yahoo and other search engines, that's why Slightly Mad offers a low monthl rate for physician SEO services.
Online Reputation Management
People talk! And potential partners and clients listen, we help you manage the chatter with our deep understanding of both HIPAA and customer service best practices.
Google Adwords, Yahoo, YouTube, LinkedIn & Facebook Marketing
Slightly Mad is your "go-to" resource for all things Pay Per Click! From setting up campaigns to managing budgets all through an easy to view dashboard.
Pull some intro content off the newsletter marketing page and then link to it.
Marketing Automation / CRM / Lead Generation
And like any other business, growth requires keen management of a "lead" (potential patient) at every touchpoint from that first contact with an "unknown" lead - to the followup communications necessary to bring them along to the moment when you can call them a patient of yours - and beyond.
Get in touch today and let us show you how easy this can be with Slightly Mad by your side.
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