Our Strategic Process
Strategy is the foundation of our thinking. As such we like to begin client engagements with some form of strategic exercise. For large scale strategic positioning projects we begin with a Reality Check. It’s a series of activities designed to clarify and reveal the brand’s reality in the marketplace. Each exercise will yield information about the organization, its product or service, business goals, sales efforts and the appropriate target constituents. Slightly Mad approaches every project through the lens of this highly efficient agency approach.
The oxford dictionary defines strategy as a plan of action designed to achieve a long-term or overall goal. Simply put, strategy must be the foundation for any successful endeavor.. At Slightly Mad, we act as your marketing “Sherpa,” helping you reveal, develop and articulate your brand’s core proposition to achieve its full potential. We call our proprietary brand actualization process - The Reality Check.
We begin by immersing ourselves in your organization to learn everything we can about your business. We apply a series of activities designed to clarify and reveal your brand’s position in the marketplace. Each exercise will yield vital information about the organization, its product or service, business goals, sales efforts and the appropriate target constituents. Slightly Mad approaches every project through the lens of this highly efficient strategic approach.
We apply our top-level “thinking” and “tactics” to yield concise strategic insights. We literally immerse ourselves in the brand to learn as much as we can about it. We begin to implement our “best practices” and processes, obtained through decades of training and experience working on global brands, through our highly consultative approach.
We seek to understand the relationship between your brand and it's various constituents to develop effective brand propositions, which will resonate with existing and potential customers as well as other influencers. Our process will reveal the brand reality, the customer reality and the marketplace reality. This will allow us to develop a much more actionable and efficient brand strategy.
How it works
The process comes to life through our interview methodology, a variety of multi-media experiences, field experiences and unique Slightly Mad designed activities all cleverly designed to reveal truths. The process helps you better understand the core competition, better recognize the ideal target customer and better articulate the value your brand brings to the marketplace.
The beauty of this approach is that it also enables us to better Identify opportunities within the marketplace for differentiation.
Once we explore the realities of the brand, customer and marketplace we look for their strategic alignment. We call this The Real Deal . It helps us fully leverage the brand’s potential in the marketplace – after all: Knowledge is power. The Reality Check . findings are summarized in a report outlining the reality that your brand is living in today, and the roadmap to its future.