On Friday, November 5th, our new addition to the family had a “kick-off” launch party for their new website hosted by Assisted Living at Home. “We love our new website,” said Martha Pofit “They did a great job in guiding us in the right direction of developing our new brand” 

Mr. Maurice Kelly and Ms. Martha Pofit came to us asking for help in developing a new website to better reflect who they are.  “We started with the Unique Selling Points, which always sets the tone for all communication and branding,” says Michael Kitakis. Assisted Living at Home provides excellent care and creates a healthy home for the person who wants to live worry-free.

Next up was the creation of a new corporate logo and brand with the look, hook and feel that people can relate too. So we developed a consistent image that communicates what Assisted Living at Home wanted which was warmth and caring and support without the medical an overdose of clinical colors and imagery.  As Michael says,  “Our mission is always to offer clients the most creative and innovative approach to increasing overall brand awareness and expanding market share. Assisted Living creates a harmony and synergy for the home which I think we captured with the new brand, new colors and down-home feeling of the website”