From time to time, we are asked, “Why have a blog?” Blogging is the act of creating short-form content. It helps support business growth by driving traffic to your website and providing opportunities for that traffic to convert in some way.
Business blogging is a low-cost way to create opportunities to get your website found by the people that you want to find it, so you can generate new leads and customers for your business.
There are other reasons businesses might want to blog:
It helps drive traffic to your website.
So, the first benefit of blogging? It helps drive new traffic to your website and works closely with search engines and social media to do that.
Every time you write a blog post, it’s one more indexed page — one more opportunity for you to show up in search engines, and drive traffic to your website through organic search. The more posts your blog has, the more chances you have to rank in search engines.
It’s also one more opportunity for someone to share that post on social media, getting it out in front of a new audience, or for another site to link to your post, giving you a great SEO boost.
It helps convert that traffic into leads.
Business blogging is one way to help get your business out in front of people looking for your products or services. Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.
Note: Not every reader of your blog will become a lead — and that’s okay! No one converts 100% of the people that read their blog into leads…..just blog! Put calls-to-action on every blog post, if possible, and strive to improve your blogging each month.
It helps establish authority.
As Michael Kitakis, our Slightly Mad COO, often says “It’s important to become the industry expert in the eyes of your leads and customers.” Your business blog will talk about subject matters that are related to your business and the best ones answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target audience, it’ll help establish you as an authority in their eyes. Establishing authority is not as concrete as traffic and leads, but it is pretty powerful.
It drives long-term results.
A blog has a long shelf life. Long after you have written your blog, it continues to rank in the search engines leading to increased traffic and leads for as long as the post is live. We have found that some of the traffic to our blogs each month comes from posts that weren’t even published that month!
In short, business blogging is a low-cost way to create opportunities to get your website found by the people that you want to find it, so you can generate new leads and customers for your business.
If you don’t have a Blog, let Slightly Mad help you! Call us today at 631-271-2971