When our client — a company that just happens to be one of the world’s oldest and most respected names in boilers and baseboard heating — develops an exciting new app that saves money and improves efficiency, it’s big news.
With press releases for both the digital and print media, separately targeting homeowners and heating contractors, Slightly Mad Marketing introduced Slant/Fin’s revolutionary “Hydronic Explorer”, which puts precision heat-loss calculation directly in peoples’ hands. For free.
“Hydronic Explorer” is also the first app of its kind designed for use with any iPhone or iPad. Most importantly, it enables professional contractors to more accurately determine a specific home’s heating needs, while giving owners the information to interact with professionals from a position of knowledge, improve their level of service, and usually achieve greater fuel savings.