About the workshop
We know this, Law Firms with strong brands have higher margins - that is a fact.
“Let's just start with the premise that branding is not optional. Every law firm, practice group and individual lawyer has a brand. The question is whether the market dictates it or you control it yourself.”
- ABA Law Practice Magazine - Dec 2013 THE MARKETING ISSUE
For the larger firm or the solo practitioner, brand strategy is critical in driving awareness of you and your services which translates into driving up your the bottom line. Clients are willing to pay a premium when there is a perceived value, and you get that by having a strong brand identity that they can relate to.
If you think your brand could use a makeover - spend the day with Slightly Mad, in what we know will be a transformative experience. With brand strategist, Paul Levine as your guide, you will explore the enduring soul of your brand and identify its key personality traits and the anchors that are holding it back from achieving the greatness that you, as its leader, know it is capable of.
During this private workshop, You will work with Paul to understand what the often misused term BRAND really is, what the even more misused term STRATEGY is and how both, together, can take you miles beyond a logo (which is not your brand) or a website (which is a tool and not a marketing strategy). In this workshop you will finally understand the difference between a BRAND and a COMMODITY. Where instead of saying “I need a (insert your practice area) lawyer” prospective clients say “I need Johnnie Cochran.”
It's an exciting workshop where you will learn key brand strategies employed by some of the world's greatest brands and how to apply that same thinking to your practice.
In this highly interactive workshop, participants are engaged in thought provoking, hands on activities throughout.
Come alone, or bring your leadership team.
In this fast paced, hands on workshop - we challenge you to work with us, exploring your strategic branding issues, having productive conversations and collaborating to re-imagine your firm's personality and vision. Revitalizing your brand with a strategic approach can accelerate growth and help you maintain market relevance.
- Take you through the essentials of effective brand building.
- Help you explore the pillars of your brand.
- Help you identify and map weaknesses and threats (and then surprise you).
- Guide you from indecision or analysis paralysis to a clearer, more actionable path.
How Does it Work?
This Workshop is facilitated by Slightly Mad founder and Chief Strategic Officer Paul Levine. You are taken through a series of exercises and learning opportunities to help you explore the questions:
Get in touch → for more about how this strategic workshop can help you manage your brand.
This Workshop is designed...
for solo practitioners, senior partners or those in leadership and/or brand management positions who want to understand the power that their brand can play in the health and success of their firm at a deeper level, exploring its personality and possibilities. You can schedule group or one on one workshops, either at your location, our office or an off-site meeting space.
Whichever you choose, our workshops are a lot of FUN, but more importantly they are a lot of LEARNING and a lot of AHA Moments! Slightly Mad delivers workshops customized for every level in your organization:
- C-level executives
- Senior Leadership
- Key Management
- Client Services Teams
- Recruits and New Hires
- Brand & Marketing Managers
A peek at some exercises:
We're ready. Are you?
Choose from either a half day session or go all in with a full day (it's a better value!).
Each Additional Person
Each Additional Person
Looking for something else?
Find a workshop below that is tailor made to fit your needs.
Our place or yours?
Reserve your FREE workshop now - we would love to host you and your team at our place in Northport, New York OR we can take the show on the road and come to you.
Not sure? Give us a call: 800.279.2971
Let us help you decide who, in your organization, should attend with you!
MadSkills is a service of Slightly Mad, a strategic brand consultancy specializing in Brand Strategy and Marketing – crucial for any brand in this age of hyper-personal communications.