Case Studies
An Entertainer
Taylor is a comedian, ventriloquist, musician, and all around incredible talent who started his career as musical director of Chicago's Second City. With over 100,000+ comedians working today, it is difficult to get your name noticed and land a...
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A Noble Goal
× The Challenge → The New York Veterinary Foundation is a non profit organization dedicated to funding critical veterinary research and clinical studies to advance the sharing of information between the veterinary and human medical communities....
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A Veterinary Specialty Center
Long Island Veterinary Specialists or “LIVS” to those who know them, is Long Island’s premier veterinary specialist hospital with capabilities comparable to human medical centers. It is one of the most respected centers for specialized veterinary...
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A Rehabilitation Hospital
For the past 100 years, St. Charles Hospital has been providing rehabilitation services for those with traumatic injury, illness, or surgery. In fact, it was founded as a rehabilitation hospital those many years ago when in 1907, 27 homeless...
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A National Publisher
A national publisher and manufacturer of experiential science curriculum. Founded in 1963 and an icon in their industry, LAB-AIDS, Inc. revolutionized the concept of a "kit" by not only making it acceptable, but also popular among science...
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A Research Organization
In 2008, an opportunity arose from our partnership with Long Island Veterinary Specialists (LIVS) - their leadership called on us to assist in establishing an Institute dedicated to one specific condition called canine chiari-like malformation &...
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Joy By The Scoop
Our favorite part of working on the Herrell’s brand was meeting and getting to know the founder, creator and overall genius behind it - Steve Herrell. The man that revolutionized America’s ice cream industry by creating the gourmet “mix-in” ice...
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A Movement
Lab-Aids came to Slightly Mad to help brand and market their curriculum “trial” or “pilot” program, which allows districts the opportunity to try their curricula before making a purchase. We performed a competitive review to determine how other...
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A Community Hospital
For the past 100 years St. Charles Hospital has been providing exceptionally high quality medical services with an unmatched tradition of compassionate care. But it has done so with a very low profile in the community. It all began when 27 homeless...
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A Cosmetics Company
A protégé of Bobby Brown, Alison Raffaele quickly became a successful celebrity make–up artist in her own right. In 2000 Alison launched her own line of cosmetics, Skin Alison Raffaele. Her line of concealers became known as one of the best in the...
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A Historic Orchestra's Facelift
A Historic Orchestra's Facelift The Boston Classical Orchestra is located in Boston, Massachusetts and calls Faneuil Hall, where they have historically performed the majority of their concerts, home. The orchestra was founded by
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A Home Heating Oil Company
The Client: For 30 years Hart Petroleum was a local home heating oil company. They have always maintained that they are a family business that provided a quality product and superior customer service. They also represented to us that they were the...
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