Paul launched and published New Business News (NBN) with the former editor-in-chief of the Adweek Magazine Group, Thom Forbes (media Industry veteran). NBN was a bi-weekly publication geared towards top agency and corporate marketing executives, providing insightful company and industry analysis for marketing, media and advertising. NBN featured current brand and category insights through its innovative reporting style and analysis. Each issue featured inside industry perspectives, breaking news, an analysis of a category television reel, iinterviews with inductry icons (such as Cliff Freeman and Jon Bond) and syndicated industry data including ad spending and volumetrics. The company also offered custom research solutions and "proprietary reporting" reports and studies.
New Business News' subscriber base was comprised of a roster of blue-chip client corporations such as:
QVC Network, Inc.
Unilever: Thomas J. Lipton Company
Ocean Spray-Cranberries, Inc.
Church & Dwight Co., Inc
and advertising agency brands such as:
AC&R, Ally & Gargano, NW Ayer, Ammirati & Puris, Bayer Bess Vanderwarker, BBDO, Cadwell Davis Partners, Cambell-Mithun-Esty, Chiat/Day, Cliff Freeman & Partners, DDB Needham Worldwide, Della Femina McNamee, Inc, Deutsch, Fallon McElligott, Foote, Cone & Belding, Grey Advertising Inc., Hal Riney & Partners, Ketchum Communication, Korey Kay & Partners, Levine, Huntley, Vick & Beaver, Lintas: Worldwide, Martin Williams Advertising, Ogilvy & Mather Worldwide, Inc., Partners & Schevack Inc., Saatchi & Saatchi Advertising, Tatham/ RSCG, TBWA Advertising, The Interpublic Group, Tucker Wayne/ Luckie & Company, Waring & LaRosa, West & Co.
During its publication NBN quickly became a highly respected and trusted industry news source. Always insightful and timely, every issue was eagerly awaited by clients and agencies alike.